Charles McAlpine

Charles is the owner and founder of Storm Wisdom in Phoenix, AZ.  Since opening the store in 2009 he has been focused on building community and assisting others in living more meaningful and empowered lives by introducing them to the principles of Intentional Living.


He credits much of his own personal growth and spiritual awareness to the work he has done with crystals.  Early on, Charles recognized that if he wanted to share what he intuitively knows about crystals, he would need to write and share his experiences.  His website and iPhone app ’The Magic of Crystals’ has been sold and used around the world as a resource guide for crystal lovers and rock hounds since 2010.   He has developed and launched several online courses dedicated to intentional living and working with crystals.


Charles is naturally future-oriented and as a result is the one who continues to envision and imagine what is next for Storm Wisdom.  He takes care of things like the accounting, payroll and administration for the business as well as developing new offerings and products.


He loves good food and is always in search of the best margarita.  He and Fito, his husband, have a Real Estate and Property Management company (Wise Choice Properties) and a Vacation Rental (Casita Serena) at their home that keeps them busy. Throwing a good party, water volleyball, or hosting a tasty dinner are on the top of the list of favorite ways to spend time with family and friends.