by Charles McAlpine | Aug 3, 2014 | Blog
OMG! I can’t believe how intense the last two weeks of July were! I couldn’t even write about it last week because of being in the grips of fear and truthfully.., a bit of shock! Storm Wisdom had it’s worst two weeks of sales EVER! When I say ever… I mean even compared to the first two weeks we were open and hardly anyone even knew we existed. We were busier then! It was scary. Of course when a cycle begins, you are not necessarily aware that something new has started. So one day where you have less than $20 in sales, you can shrug it off and assume it is some weird anomaly. After a week of questionable activity.., “shrugging it off” is a lot harder (at least for me!) You begin to question everything. As you know, you can’t run a brick and mortar business with no sales. No sales means no payroll, no rent, no utilities, etc… You get the picture! AND… Something similar was happening at home! It felt like our livelihood was being threatened! Yuck… I don’t even like thinking about it. And amongst all this, there was a definite pattern of bad communications. Not what was being communicated during this time, but old conversations, agreements or understandings were falling apart. What seemed clear six months ago was now a muddled mess. Once again for both Fito and me. It was a dark time. And of course, if you consider yourself a spiritual magician and student of life, then you have to look at these blocks, challenges, ebbs or whatever, to determine what the...
by Charles McAlpine | Aug 3, 2014 | Blog
OMG! I can’t believe how intense the last two weeks of July were! I couldn’t even write about it last week because of being in the grips of fear and truthfully.., a bit of shock! Storm Wisdom had it’s worst two weeks of sales EVER! When I say ever… I mean even compared to the first two weeks we were open and hardly anyone even knew we existed. We were busier then! It was scary. Of course when a cycle begins, you are not necessarily aware that something new has started. So one day where you have less than $20 in sales, you can shrug it off and assume it is some weird anomaly. After a week of questionable activity.., “shrugging it off” is a lot harder (at least for me!) You begin to question everything. As you know, you can’t run a brick and mortar business with no sales. No sales means no payroll, no rent, no utilities, etc… You get the picture! AND… Something similar was happening at home! It felt like our livelihood was being threatened! Yuck… I don’t even like thinking about it. And amongst all this, there was a definite pattern of bad communications. Not what was being communicated during this time, but old conversations, agreements or understandings were falling apart. What seemed clear six months ago was now a muddled mess. Once again for both Fito and me. It was a dark time. And of course, if you consider yourself a spiritual magician and student of life, then you have to look at these blocks, challenges, ebbs or whatever, to determine what the...
